About Us
We were studying art in London when we discovered the contrast between the art sales of the big auction houses and galleries and the unrewarding efforts of emerging artists trying to sell; soon after we noticed the growing need of individuals and interior design professionals to have access to a large catalog of exclusive and quality works at an affordable price. We immediately realized that the solution, Helarea, was there.
Our brand
Helarea's purpose is the commercialization of plastic artwork by artists without an exhibition career in the market, following the avant-garde style of high design, with the aim of generating proposals with a contemporary aesthetic in line with the international market. Helarea focuses on the activity of patronage of emerging artists, bringing their exclusive artistic production to all audiences, democratizing art, breaking its concept of elitist exclusivity, because with each work we buy, we are encouraging creativity, participating in offering an artist the possibility of living from his passion, who has not dreamed of this?
Our product
Helarea is a platform for the sale of works by emerging artists, with no exhibition trajectory but with great talent. Because when you buy something from an artist you are buying much more than an object, you are buying hundreds of hours of failures and experiments, days, weeks and months of frustration and moments of pure joy. You are buying a piece of heart, a piece of soul, a moment of someone else's life. In this way, Helarea offers emerging artists the possibility of selling their production without the need to invest resources or effort, and at the same time allows anyone the possibility of acquiring works of art at an affordable price.
Mission
Helarea covers two lines of satisfaction of market needs: On the one hand, it offers emerging artists who have not yet had access to diffusion channels the possibility of marketing their work without having to face any investment other than production; while on the other hand, it allows individuals and interior design professionals the possibility of accessing works of art at a price affordable to all audiences. Helarea focuses its commercial activity on both individuals and interior design professionals, but concentrating its sales activity on attracting the latter, with the aim of becoming a supplier of works of art to interior designers as well as to hotel chains, restaurants, department stores, etc.
We are committed to our artists
Artists have a real need to find a niche in a market that only offers a place to those who can afford to self-promote at a very high cost. In this way, Helarea is the perfect solution, as it takes on the role of patronage for artists, allowing them to focus exclusively on the artistic production process.
About Us
Our brand
Helarea's purpose is the commercialization of plastic artwork by artists without an exhibition career in the market, following the avant-garde style of high design, with the aim of generating proposals with a contemporary aesthetic in line with the international market. Helarea focuses on the activity of patronage of emerging artists, bringing their exclusive artistic production to all audiences, democratizing art, breaking its concept of elitist exclusivity, because with each work we buy, we are encouraging creativity, participating in offering an artist the possibility of living from his passion, who has not dreamed of this?
Our product
Helarea is a platform for the sale of works by emerging artists, with no exhibition trajectory but with great talent. Because when you buy something from an artist you are buying much more than an object, you are buying hundreds of hours of failures and experiments, days, weeks and months of frustration and moments of pure joy. You are buying a piece of heart, a piece of soul, a moment of someone else's life. In this way, Helarea offers emerging artists the possibility of selling their production without the need to invest resources or effort, and at the same time allows anyone the possibility of acquiring works of art at an affordable price.
Mission
Helarea covers two lines of satisfaction of market needs: On the one hand, it offers emerging artists who have not yet had access to diffusion channels the possibility of marketing their work without having to face any investment other than production; while on the other hand, it allows individuals and interior design professionals the possibility of accessing works of art at a price affordable to all audiences. Helarea focuses its commercial activity on both individuals and interior design professionals, but concentrating its sales activity on attracting the latter, with the aim of becoming a supplier of works of art to interior designers as well as to hotel chains, restaurants, department stores, etc.
We are committed to our artists
Artists have a real need to find a niche in a market that only offers a place to those who can afford to self-promote at a very high cost. In this way, Helarea is the perfect solution, as it takes on the role of patronage for artists, allowing them to focus exclusively on the artistic production process.