"I believe the best spaces are those that tell a story through art."
Carlos
Head of Operations & B2B
We believe in the transformative power of art
Art has the power to change how a space feels. And when a space changes, so do the people who live in it.
That’s why Helarea was born: to bring contemporary art to more people, guiding collectors, professionals and artists with discernment, closeness and sensitivity.
It all started with a question
Why does art still feel so distant to so many people?
For years, extraordinary artists have struggled to reach new audiences.
At the same time, people who wanted to bring art into their homes or projects didn’t know where to start. They liked art, it moved them, but they felt the market spoke a language that wasn’t theirs. Too many barriers, too many codes, too much distance.
Helarea was born to close that distance. To build a bridge between those who create and those who want to live with art.
Buying art should feel as natural as choosing what you want to live with every day.
What makes us different
We don’t see art as a product. We see it as a relationship.
Discernment
We carefully select every artist and every artwork. We look for talent, authenticity and careers with room to grow. We don’t work with hundreds of artists; we work with the ones we truly believe in.
Guidance
We listen, advise and propose. From a first artwork for a home to complete interior design projects. Being there isn’t an extra: it’s part of how we understand this craft.
Closeness
We want contemporary art to stop feeling distant. No needless complexity, no codes that shut people out. With the ease of someone sharing something they care about.
Our journey
A path built one artwork at a time
2019
Helarea was born from a conviction: that contemporary art can be part of many more spaces and many more lives.
2020-2022
First projects with interior designers and architects. What begins as a collaboration becomes a way of working: listening to the space before proposing the work.
2023
Presence at national and international fairs. The community of artists is growing, and with it, the diversity of what we can offer.
2024
Projects in hospitality, residential, and corporate spaces. In these projects, art ceases to be decoration and becomes part of the identity of the place. Development of a digital space designed to democratize access to art.
Today
+50
Artists represented
+100
Projects completed
+1000
Thousands of artworks installed in real spaces
Worldwide
Presence at national and international fairs
Behind Helarea
The people behind Helarea
A team with different perspectives and experiences, bringing the discernment, sensitivity and human value that make Helarea a unique project.
"What I like most about my job is discovering talented artists and seeing how they grow with Helarea."
Ana
Head of Artists
"The best investment in art is that piece you never want to part with."
Fernando
Art advisor
"Art has the ability to find those who need to see it: that work or that artist whose language connects with you and touches your soul."
Clara
Art advisor & head of sales
"I am interested in the moment a work finds the place where it belongs."
Belen
CEO
"I believe that art goes beyond the work itself; an entire ecosystem forms around it, transforming anyone who comes into contact with the piece."
Helena
Head of product
It all started with a question
Art happens everywhere
In the studio where it’s made. In the space that receives it. At the fair where it’s discovered. In the project that starts on a floor plan and ends up part of someone’s everyday life.
Our manifesto
What we believe
- We believe in art that moves you, even if you can't explain why
- We believe in artists who dedicate their lives to creating something that didn't exist before
- We believe in people who choose to live with art, not just look at it
- We believe that a home with art is not the same as a decorated home
- We believe that a space with the right artwork changes the conversation, the light, the silence
- And we believe that when that happens, something changes in the person who lives there too
Whether it’s a first piece, a collection, or an entire space.